Who is involved
In a significant shift for sports broadcasting, the Milwaukee Brewers have announced the launch of dedicated cable and satellite TV channels for their game broadcasts, effective March 26, 2026. This move comes as fans have increasingly sought more accessible and varied viewing options for their favorite teams. Previously, the Brewers relied on the FanDuel Sports Wisconsin platform for game coverage, but with the transition to Major League Baseball (MLB) productions, the landscape of Brewers game viewing is set to change dramatically.
The new channels include 1263 on XFinity, 670 on DirecTV, and 1743 on U-Verse, with Spectrum customers receiving varying channels based on their local system. This broadens the accessibility for fans across different platforms, allowing them to easily locate where and how to watch games depending on their video distributor. The opener against the Chicago White Sox on March 26, 2026, at 1:10 p.m. CT, will be one of 10 games simulcast on over-the-air channels, including WITI-TV (Channel 6) in Milwaukee.
Brewers.TV will offer all locally-distributed regular season games this season, marking a pivotal moment for the franchise. The broadcasts will be produced and distributed by MLB after the broadcast rights were transferred from Main Street Sports. This change is expected to elevate the quality of game coverage, featuring advanced production elements such as live drone cameras and wire cams, which have been pioneered across MLB in recent seasons.
Fans will have various subscription options for Brewers.TV, including a season subscription for $99.99, a monthly subscription for $19.99, or a comprehensive $199.99 package that includes MLB.TV, allowing access to all out-of-market games. This tiered pricing model aims to cater to different viewer preferences and budgets, making it easier for fans to engage with their team throughout the season.
Streaming service Fubo is also getting involved by offering a free trial for new subscribers, enabling them to watch Brewers games without immediate commitment. This initiative is likely to attract a broader audience, particularly younger viewers who prefer streaming services over traditional cable. The integration of these modern viewing options is a direct response to changing consumer habits in sports media.
Brian Anderson will lead the play-by-play coverage for Brewers.TV, with Jeff Levering contributing to the broadcasts. Their expertise is expected to enhance the viewing experience, drawing in both die-hard fans and casual viewers alike. As the Brewers embrace this new broadcasting strategy, the anticipation for the season opener continues to build.
With 12 scheduled exclusive national broadcasts this season, the Brewers are positioning themselves to capture a larger share of the sports market. The transition to Brewers.TV not only signifies a new era for the franchise but also reflects broader trends in sports broadcasting, where teams are increasingly taking control of their media rights and distribution.
As the opening day approaches, fans are eager to see how these changes will impact their viewing experience. The Brewers’ commitment to enhancing production quality and accessibility through Brewers.TV is a decisive step forward in the evolving landscape of sports broadcasting.
