What observers say

“You take a moment out of the world to remember the core joy of receiving a gift as a child,” said Matthew Gillikin, co-founder of Isekai Arcade, which opened its doors in Boise, Idaho, in October 2025. The arcade, inspired by Japan’s beloved gashapon machines, aims to create a vibrant community space that celebrates Japanese culture and engages local residents.

Gashapon machines, which dispense capsule toys and collectibles, have been a staple of Japanese culture for decades. As Susie Gillikin, Matthew’s partner, noted, “Japan has been doing gashapon for decades — long, long before America decided to jump on it with the blind boxes.” This rich tradition has been brought to life in Boise, where Isekai Arcade seeks to blend Japanese customs with local community activities.

The Gillikins, who founded Isekai Arcade’s parent company, Chibi POP Toys, in 2024, have a deep passion for Japanese culture. Their journey began with a visit to Japan, where they were inspired by the joy and excitement of gashapon machines. “We wanted to create a magical space for people,” Matthew Gillikin explained, emphasizing the arcade’s mission to foster a sense of wonder and nostalgia.

Isekai Arcade is not just about gashapon; it also hosts events celebrating Japanese holidays, further enriching the local cultural landscape. Demi Erwin, a team member, highlighted the arcade’s inclusive approach: “We try to do things that incorporate not just the Japanese community, but also the local community.” This commitment to inclusivity is a cornerstone of Isekai Arcade’s philosophy.

The rise of isekai anime, a genre that transports characters to parallel worlds, has also influenced the arcade’s offerings. Popular series like “Ascendance of a Bookworm” and “That Time I Got Reincarnated As A Slime” have captivated audiences, with new seasons set to release in 2026. The fourth season of “Ascendance of a Bookworm” has recently faced allegations of AI usage in its opening theme, stirring discussions within the anime community.

As the popularity of isekai continues to grow, Isekai Arcade positions itself as a hub for fans and newcomers alike. The arcade not only provides entertainment but also serves as a gathering place for those who share a love for anime and Japanese culture. With events planned throughout the year, the Gillikins aim to keep the community engaged and excited.

As Isekai Arcade settles into its role within Boise, the Gillikins remain committed to their vision. They hope to expand their offerings and continue fostering a sense of community among locals. With the anime landscape evolving and new titles emerging, Isekai Arcade is poised to become a key player in the cultural exchange between Japan and Idaho.

Details remain unconfirmed regarding future events and collaborations, but the Gillikins’ dedication to creating a unique space for cultural appreciation is clear. As they continue to build Isekai Arcade, the excitement surrounding this new venture is palpable, promising a bright future for both the arcade and the community it serves.