Skylrk has made a significant impact at the Coachella Valley Music and Arts Festival by launching the highly anticipated Bieberchella merch collection on April 11, 2026. This collection coincides with Justin Bieber’s scheduled performances, which are expected to draw massive crowds.

The Bieberchella collection features a range of apparel, including the Biebervelli Hoodie, Coachelly Spot hoodie, and vibrant tie-dye shorts. Additionally, it includes tech accessories such as SHARK ChillPill batteries and phone chargers, catering to festival-goers’ needs.

Available both online at SKYLRK.COM and at pop-up shops throughout the festival, the collection is designed to ensure fans are well-equipped for the event. Skylrk’s 9,000-square-foot installation, known as the SKYLRK Oasis, serves as a central hub for fans to explore the new offerings.

Justin Bieber, who is headlining two sets at the festival, has reportedly secured a fee exceeding $10 million for his performances on April 11 and April 18, 2026. This adds to the excitement surrounding the launch of the merch collection.

The collection is described as Skylrk’s most comprehensive festival merch to date, with items like branded bucket hats, toque beanies, and colorful neck gaiters. One standout piece is the “Not Clocking To You” long-sleeve shirt in cream, which heavily leans into Skylrk’s iconic branding.

As festival attendees flock to the site, the demand for the Bieberchella collection is expected to be high, with many eager to showcase their support for both Skylrk and Justin Bieber.

Details remain unconfirmed regarding the exact sales figures or the response from fans at the festival, but the buzz around the collection suggests a strong reception.

With the combination of exclusive merchandise and high-profile performances, Skylrk is poised to make a lasting impression at Coachella 2026, further solidifying its place in the streetwear and music festival landscape.