StubHub has officially partnered with ULTRA Europe, aiming to expand global access to the renowned music festival set to take place on March 24, 2026, in Split, Croatia. This collaboration will see StubHub serve as the festival’s Official Distribution Partner in North America, while viagogo will take on the role of Official International Distribution Partner.
ULTRA Europe is a bucket-list destination for dance music fans around the world, attracting over 160,000 attendees each year. The first phase lineup for 2026 features prominent artists, including Calvin Harris as the Main Stage performer, promising an unforgettable experience for festival-goers.
Joe Bašić, a representative from ULTRA Europe, emphasized the importance of this partnership: “By partnering with StubHub and viagogo, we’re focused on welcoming more international attendees, reaching new fan communities, and strengthening the overall ticketing experience for ULTRA Europe.” This strategic move aims to enhance the festival’s appeal to a broader audience.
Historically, ULTRA’s story began in the U.S., where its flagship event in Miami helped shape the modern electronic music festival landscape. The festival’s expansion into Europe has been a significant step in its growth.
In related ticketing news, StubHub has seen notable sales trends in other events, such as the Sweet 16 round in Houston, where Nebraska fans accounted for 28% of ticket sales, while Texas buyers led with 46%. The cheapest ticket for this round on SeatGeek is currently priced at $485, with the average ticket price for the first session of any regional over the last five years being $350.
As the ticketing landscape evolves, it’s worth noting that Ticketmaster currently holds about 80% of primary ticketing. This partnership between StubHub and ULTRA Europe could challenge that dominance by providing a more accessible platform for international fans.
Details remain unconfirmed regarding the full lineup and additional features of the festival, but the anticipation continues to build as fans eagerly await the event.
