High Noon has announced the launch of High Noon Transfusion, its first-ever limited edition vodka seltzer, inspired by a popular cocktail among golfers. This product will be available nationwide starting April 29, 2026.
High Noon Transfusion features flavors of grape, lime, and ginger. It will be sold in six-packs with a suggested retail price of $14.99.
The company aims to create excitement in the ready-to-drink (RTD) market with this scarcity-driven release model. High Noon is already recognized as the leading spirits-based RTD in the U.S., having sold 24.9 million nine-liter cases in 2024 and 24 million in 2025.
As the official spirits-based hard seltzer partner of the PGA, High Noon is tapping into golf culture with this new flavor. The campaign for High Noon Transfusion is titled “It’s Fusion Time.” It targets various social occasions, including golf courses and beach days.
Britt West, a representative from High Noon, stated, “As the leading premium hard seltzer, High Noon has always led the category by showing up for the peak occasions of our fans’ lives.” She emphasized that this flavor drop aims to drive real excitement and urgency at retail.
