Terry Bradshaw announced a partnership with The Yard for the 2026 Kentucky Derby. This collaboration aims to showcase Bradshaw Bourbon at one of America’s most iconic horse racing events.
The event takes place on May 2, 2026, at Churchill Downs in Louisville, Kentucky. The partnership places Bradshaw’s bourbon in front of one of the most bourbon-friendly crowds in American sports.
As the Kentucky Derby is known for serving over 125,000 Mint Juleps, this is a significant opportunity for Bradshaw Bourbon. It highlights the brand, which launched in 2020 and is produced at Green River Distilling Co., one of Kentucky’s oldest distilleries.
Golden Tempo won the 2026 Kentucky Derby with odds of 39-1. Trainer Cherie DeVaux made history as the first female trainer to win this prestigious race.
The flagship Bradshaw Bourbon features notes of vanilla, toffee, and toasted oak. Additionally, the TB-12-Year expression is a limited edition bourbon aged for 12 years, named after Bradshaw’s jersey number.
The collaboration brings together a local Pittsburgh favorite and a national sports icon at a globally recognized event. The Yard stated, “Saddle up 🐎 It’s Derby Day at The Yard! We’re teaming up with Terry Bradshaw to pour his new Bradshaw Bourbon all day long 🥃”
This partnership not only enhances the visibility of Bradshaw’s bourbon but also connects it to the rich tradition of quarter horse racing and celebratory events like the Super Bowl.
